Rupert Sanderson SS 2014 campaign

If I were to describe these Rupert Sanderson Ads, I would say they are innovative and eye caching.  First, the shoes! I would really love to own every single pair I see here.  They are contemporary, due to its one in a kind design, including the oversize features such as the notions presented, and the snakes make these ad look nothing, but exotic!

This ad campaign was a one in a kind thanks to the alive snakes shown.  This is how Sanderson himself commented on the photoshoot:
In the first shot, there was a lot of screaming! But as the day progressed, everyone became so used to having the snakes around. It was more about their silhouettes and the graphic shapes they were making than the snakes themselves. We wanted something dynamic and fascinating to watch.

 For the ones who dont know who Rupert Sanderson is, he is shoe designer and entrepreneur based in London.  He had a strong desire in creating beautiful sexy shoes for women and says that less is more. Rupert built a business on this belief and has created a lengthy background at a young age.   Rupert Sanderson has two London stores located in Mayfair and Knightsbridge, a store in the Palais Royal in Paris and On Lan Street in Central, Hong Kong. His shoes are available in over 150 department and specialist stores in fashion capitals around the world.
In addition to his business achievements as a fashin entrepreneur, he continues to strive by working on different contracts and collaborations, such as desingning shoes for Karl Lagerfeld's mainline catwalk collection.
Rupert Sanderson founded Fashion Fringe Shoes with Colin McDowell, with the aim of discovering and nurturing a new range of design talent. He has also been awarded the British Fashion Council's  Accessory Designer of the Year in 2008 and the 2009 Accessory Designer at the Elle Style Awards.
Last but not least, Rupert writes a weekly blog for British Vogue -